ONLY CHILD : BRAND // STORE // ART PROJECTS
ONLY CHILD began as a design brand producing unique handmade jewellery collections and bespoke statement body pieces for red carpet, stagewear & editorials. It has grown into a multi-line brand that produces jewellery, bespoke stagewear, one-of-a-kind customised vintage pieces, accessories and apparel collections that are sold around the world as well as an online retailer and now also encompasses original artwork & bespoke creative projects by owner KELLY ONLYCHILD. It promotes having an open mind, a positive attitude & a strong social presence.
As a brand it has received an amazing response since it's official launch at Boxpark Shoreditch in February 2013 and has been featured in a number of high profile publications such as The Sunday Times Style Magazine, Wonderland Magazine, Paper Magazine, Grazia, Stylist Magazine etc. as well as several music videos, an ART x FASHION exhibition in New York City and has been championed by numerous high profile fashion bloggers as well as celebrities including Cara Delevingne, Rita Ora, Ellie Goulding, Jaime Winstone, Mary Charteris, Poppy Delevingne, Ella Eyre, Jess Glynne, Kylie Jenner, Perrie Edwards & Jade Thirlwall of Little Mix and US superstar Demi Lovato. In 2015 a series of collaborative ONLY CHILD x ASOS jewellery collections were launched worldwide exclusively on ASOS.com and became the fastest selling branded jewellery on ASOS.
ONLY CHILD has presented seasonal collections at Premiere Class at Paris Fashion Week as well as at London Fashion Week in the British Fashion Council Showrooms since 2014.
The ONLY CHILD brand was founded by Creative Director (& only child) Kelly Jackson and materialised from an innate curiosity of the extraordinary, mythical and the supernatural as well as her time spent developing a solid understanding of the fashion led creative industries while living in London since 2006 - this has involved working as a print designer for high profile brands such as Alexander McQueen, as well as working as a freelance designer, artist and art director. Kelly designed and opened a multi-brand concept store & designer showroom ‘SHOWROOM SHOREDITCH’ for just over a year (June 2015 – September 2016) in the heart of the brand’s native East London, it was named one of the 100 Best Shops of 2015 by TIME OUT London after being open for just 4 months alongside retail giants Harrods, Liberty of London & The Store at Bluebird Chelsea. In August 2016 onlychildstore.com launched, an innovative online multi-brand shopping destination putting the spotlight on some of the most exciting independent designers.
With a heavy focus on unique yet wearable statement pieces, the brand offers a boldly designed range that has always had it’s eclectic inspiration underpinned by the mystery of ancient civilizations, otherworldly wonders, the extra-planetary and the desire to have a good time.